In my last blog post, I mentioned the last time I looked for work was in the early 1990s, before the Internet became a part of our lives. In those days, all you were armed with as a job-seeker was a resume, head-hunters (common in IT employment), friends, newspaper want-ads, and persistence.
Well, the Internet has changed all that. You can order a pizza online. You can download a movie or your favorite TV show online. You can pay your bills online. At my last place of employment, we used the Internet for EDI (electronic data interchange) and logging in from home using a VPN client. The way we look for work now has also changed because of the Internet. I already mentioned that I used Workopolis, Monster and TorontoJobShop to apply for jobs online and have a LinkedIn profile. However, I’m still out of work, and it was time to take the job search up to a new level. This level came in the form of YouTube, home of cats playing the piano and future singing and acting stars who think they have talent. Whether they have talent or not is left up to those watching. I have seen some cringeworthy moments, but those moments are not the subject of today’s blog post.
My efforts in my job search were getting me interviews and leads to places where I could apply for open positions, but I felt it was not enough, since I am still unemployed. I mentioned in my last post about “throwing the playbook out” and trying my best to stand out from the rest of the crowd as a potential hire. After all, that’s what Career Foundation was pushing in their workshops: market yourself, sell yourself, rise head and shoulders above the pack. This blog and the videos on Google+ were a start, and as I said from the beginning, YouTube was the next logical step. It is the 800 pound gorilla of independently-generated and mass-consumed social media content. If I could get a video on there, I felt, on paper at least, it would help my job search.
I did some research on what to do before making the video. One part of the research was to watch other people’s videos on Youtube who were also looking for work. I discovered that many do not dress up properly. Some people in their videos were wearing street clothes. Some were wearing clothes no one in their right mind would wear on the street. I looked out a suit and tie from the closet to wear for my video, since this was just like getting ready for an interview, but in reverse. Instead of going to the office for an interview, someone from that office is coming to see you on video.
I’ll tell you right now, it’s tough making a video like this. Even though I keep myself up to date with Internet skills, since it is both a hobby and a part of my work as a 20-year Information Technology professional. I never really got the social media part of it. I tried to maintain a Facebook page but, embarrassing as it sounds, I only have one contact on it. One. Person. My neighbour. I don’t post my vacation photos or my attempts to sing on MSN. I’m not an introvert, but I’m also not a “Look at me! Look! Look!” type of person. I let my reputation and the facts about me (including my resume) speak for me.
I’m also very shy about having my picture taken, and admit I’m not very photogenic. I have been described by a friend, “in a good way” (???), of having the features of an anime character: large eyes, big Diedre Barlow glasses, and a round face. Nevertheless, if I wanted to get attention focused to my job search, I had to get past that discomfort and make this video to promote myself, and draw attention to my job search.
I used a Logitech Ultra Vid webcam that I normally use for MSN to record the video, and it took many, many, MANY takes. I initially read from a Notepad text file, but after reviewing the first video takes, I sounded robotic and I was not looking at the camera. I decided to “wing it” instead, but adding an apology at the beginning of the video for sounding nervous and tense. Because I downgraded my internet access to the cheapest one with a bandwidth cap (since I am out of work), I had to compromise on the video quality so the end result looked a little grainy. The auto-correcting of the lighting caused the video to brighten and darken a few times as well.
It took me an hour, sitting in that suit and doing the takes over and over and OVER again, to record that video. In the end, I was very pleased with the finished work and used my Google+ account to seamlessly connect and upload the video. I added search metatags to improve the chances of the video being spidered. It was my very first Youtube content creation, and even though it was for a job search, it was a fun experience and somewhat self-liberating. The YouTube video can be seen at http://www.youtube.com/watch?v=pUO4Sv8QJsE&feature=youtu.be
Maybe I’ll go back and try my Facebook page again. Don’t expect to see any vacation photos or my singing attempts any time soon, though!
Thanks for reading!