Before recording my Google+ “Looking For Work” videos as part of my job search initiative, I did some reading up on how to make such videos. This included what NOT to do, an example of which is the video done by Aleksey Vayner.
If you are not familiar with the name, Vayner was a Yale student who sent a video resume to UBS for an investment banking position. The video resume, entitled, “Impossible Is Nothing”, was so bizarre, an unknown contact at UBS circulated the video to other banking firms as a joke. The video soon found itself an infamous hit on various blogs and YouTube and Vayner became a laughing-stock in front of millions.
This blog post is not about Vayner, who regrettably died of a drug overdose at the age of 29 on January 23th, 2013, or even the video he produced. It’s about a concern that I have, as a job seeker, of just how far we’re forced to go in order to get a job. This video is an extreme example of brand name promotion favoured over qualifications, flash over substance. If you view the video shown here (the link includes the report about Vayner’s death), not once does it mention his ability to do the job as an investment banker. Articulate, athletic, confident, a wonderful dancer and tennis player, quite the Superman when compared to someone like myself, but not one mention of what he could do for the company he was applying to. Superman could have had feet of kryptonite once hired.
The trend towards such sensational self-promotion as part of the job search reveals a story more ominous than just a young man who went a bit too far buttering his bread for a job. How many people have we heard about who handled positions of responsibility so badly that people were hurt, even died? These people clearly got into power not because of what they were qualified to do, but because of who they knew or how they sold themselves to get the job at the expense of a more qualified candidate.
This is why I did the videos on Google+ and later YouTube the way I did. No flashy graphics, no soaring crescendo of music, just a fellow in a three-piece suit reading off proven accomplishments he was proud of and are the cold hard facts. This approach may come across as dull and boring as Clark Kent’s personality, but I’d like to think I did a great job selling myself as a man who did a super job at his last employment.
Thanks for reading!